Marketing BPA to Kids
My nephew absolutely adores the movie Toy Story, and is particularly infatuated with the character Woody. He owns the Woody doll, loves to scream out “Howdy, Partner!,” and would probably watch Toy Story on repeat for HOURS if we let him. 
I also know if my nephew saw some canned Campbell’s soup with his buddy Woody on the cover, he would beg his mom to purchase it. She most likely would, thinking, “It’s soup. It’s gotta be better for him than most of the other junk food out there, right?”
WRONG.
As Seventh Generation pointed out in a recent blog post, BPA is showing up in many canned products, specifically targeted to kids. The endocrine disrupting chemical was found in soups, juices, and veggies at disturbing levels. Campbell's Toy Story Fun Shapes was no exception.
Keep Reading...
Tags: Bisphenol A, BPA, Campbell's chicken noodle soup, canned foods, canned goods, canned soup, canned veggies, chemicals, children, endocrine disruption, endocrine disruptor, health, kids, Planned Parenthood of Northern New England, Seventh Generation, soup, Toy Story, Woody
December 17th, 2013 at 11:29 pm
Thank for your this article. As a side note, there needs to be guidelines – or stricter guidelines – against targeting children in advertising. It is wrong on so many levels, especially when what is being “sold” is harmful to their health.